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What is the difference between qualitative and quantitative data? For each of the following…

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What is the difference between qualitative and quantitative data?


For each of the following variables, indicate the level of data measurement:


a. product rating { 1 = excellent, 2 = good, 3 = fair, 4 = poor, 5 = very poor}


b. home ownership {own, rent, other}


 c. college grade point average d. marital status {single, married, divorced, other}


What is the difference between ordinal and nominal data?


Consumer Reports, in its rating of cars, indicates repair history with circles. The circles are either white, black, or half and half. To which level of data does this correspond? Discuss.


Verizon has a support center customers can call to get questions answered about their cell phone accounts. The manager in charge of the support center has recently conducted a study in which she surveyed 2,300 customers. The customers who called the support center were transferred to a third party, who asked the customers a series of questions.


a. Indicate whether the data generated from this study will be considered cross-sectional or time-series. Explain why.

b. One of the questions asked customers was approximately how many minutes they had been on hold waiting to get through to a support person. What level of data measurement is obtained from this question? Explain.


c. Another question asked the customer to rate the service on a scale of 1–7, with 1 being the worst possible service and 7 being the best possible service. What level of data measurement is achieved from this question? Will the data be quantitative or qualitative? Explain


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