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Suppose you are asked to survey students at your university to determine if they are satisfied with the food service choices on campus. What types of biases must you guard against in collecting your data?
Briefly describe how new technologies can assist businesses in their data collection efforts.
Assume you have used an online service such as Orbitz or Travelocity to make an airline reservation. The following day, you receive an e-mail containing a questionnaire asking you to rate the quality of the experience. Discuss both the advantages and disadvantages of using this form of questionnaire delivery.
In your capacity as assistant sales manager for a large office products retailer, you have been assigned the task of interviewing purchasing managers for medium and large companies in the San Francisco Bay area. The objective of the interview is to determine the office product buying plans of the company in the coming year. Develop a personal interview form that asks both issue-related questions as well as demographic questions.