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Sanjiv Subhramaniyam is the founder of “Vidyarthi Inc” with provides maths tutoring to students…

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Sanjiv Subhramaniyam is the founder of “Vidyarthi Inc” with provides maths tutoring to students in Grade 5 to 10. Sanjiv is a mathematics graduate from a highly reputed university, and was previously working in the field of Data Science and Machine Learning in Amazon, the global technology giant. Sanjiv has leveraged his expertise in mathematics and machine learning to devise a highly personalized maths learning solution for students in Grade 5 to 12.

You have been engaged in discussion with Sanjiv regarding providing venture capital to his venture. Consider the following business case about the market for Vidyarthi Inc.

Market

India has approximately 270 million students going to schools from Grade 5 to 12. 40% of these students are in the qualified group – i.e. students studying in English medium schools, and living in households with gross household income more than Rs. 10 lacs per annum. Within this qualified group, 60% of students are in Tier 1 cities and 40% in Tier 2 Cities and beyond.

As per your commercial diligence, Vidyarthi’s products will only be attractive to students in Tier 1 cities in the qualified group. Further, the customers would be willing to pay $100 per annum for high quality online education.

The current market penetration is 1% and is expected to increase to 5% of the qualified group in 3 years. Vidyarthi’s current annual revenue is $5 Mn, and it is expected to increase to $40 Mn in 3 years.

Sanjiv’s expertise has allowed him to create a differentiated offering in the online maths tutoring space. He has created a highly personalized algorithm which charts a unique learning journey for each student. Other education technology startups can also create similar or better alogrithms but will take about 12-18 months to do so. In addition, brand spends done by Vidyarthi Inc for marketing to target group students has created a unique brand proposition in the customers’ minds.

Given the above information, please fill-out the below table on VOSTM Indicator with regards to the Market / Industry:

Criteria

Value

Score

(select appropriate)

Rationale

Market Size Potential

________

[2 marks]

High / Medium / Low

________

[1 marks]

Venture Growth Rate

________

[2 marks]

High / Medium / Low

________

[1 marks]

Market Share

________

[2 marks]

High / Medium / Low

________

[1 marks]

Entry Barriers

(not applicable)

High / Medium / Low

________

[1 marks]

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