SEE ATTACHMENTS Hed Cycling Adwords Campaign Recommend and develop ad extensions for your client/companys campaigns Explain what the various ad extensions are for the recommendations you are making Build out the ad extensions (for example, if your recommend site-link extensions, list out which site links your client should use, and develop headlines and descriptions for each) Discuss how it will be beneficial for your client/company Develop landing page recommendations around the companys objectives and definition of success Describe the goal of the landing page Discuss what should/should not be included on the webpage Recommendations for the copy on the landing page (should be aligned with ad copy) Quantify what a successful landing page means (e.g. 100 newsletter sign ups per month) Optional: Use Microsoft Visio or Gliffy.com (free) to create a wire frame landing page Explain the logic behind your landing page recommendations and why they are effective APA format 2-3 pages & 2-3 references