Discussion Question 1 CLO4 Need DQ Answer, 3 ref, 300 words, APA format, Subject: Marketing and Consumer BehaviourTopics: Situational InfluencesDQ Assignment: Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following: a) Brand of toothpaste: friends, roommates = Low b) Purchase of hybrid car: co-workers, friends = High c) Purchase of breakfast cereal: family, roomates = Low (if for own use) to High (if group use) d) Becoming a vegetarian: roommates, friends, family = Moderate e) Choice of computer tablet such as the iPad: family members, friends = Moderate to high Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).