homework.article.1Answers 0Bids 40Other questions 10,homework.article.1Answers 0Bids 40Other questions 10

It is required to submit a very brief (just two to three sentences) summary of the main points of the author(s). What is the essence of their ideas? What did you learn from the reading?    The article:  Marketing Malpractice https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure