1 What are the factors that affect the length, width and number of marketing channels? 2 In…

1 What are the factors that affect the length, width and number of marketing channels?

2 In attempting to optimize global marketing channel performance, which of the following should an international marketer emphasize: training, motivation or compensation? Why?

3 When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems? When would decentralization be more appropriate?

4 Compare domestic communication with international communication. Explain why ‘noise’ is more likely to occur in the case of international communication processes.

5 Why do more companies not standardize advertising messages worldwide? Identify the environmental constraints that act as barriers to the development and implementation of standardized global advertising campaigns.