1 Suggest how CPW can create a blue ocean strategy. 2 Where and how can CPW create further…

1 Suggest how CPW can create a blue ocean strategy.

2 Where and how can CPW create further international sales growth?

3 Which environmental factors would mostly influence future sales of Land Rover four-wheel drive models?

4 Which screening criteria would you recommend for Land Rover’s future market (country) selection after they

have been taken over by Tata Motors?

5 Which political and economic factors in the global environment would have the biggest effect on the future global sales of Sauer- Danfoss hydraulic components/ systems to:

(a) manufacturers of construction and mining equipment (e.g. Caterpillar)?

(b) manufacturers of agricultural machinery (e.g. John Deere)?