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1 IKEA has not yet explored joint venture and strategic alliances strategies. Evaluate the pros…

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1 IKEA has not yet explored joint venture and strategic alliances strategies. Evaluate the pros and cons regarding these two entry strategies versus the traditional IKEA entry mode of franchising.

2 Should IKEA penetrate the South American market by establishing a shop in Brazil?

3 In the light of the political and economic situation in South America, outline the sourcing concept that should be implemented in the South American market.

4 Describe Autoliv’s role as a subsupplier for large auto manufacturers in a market that is characterized by consolidation.

5 Which car manufacturer should Autoliv target to strengthen its global competitive position?

 

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