1 How would you distinguish between services and products? What are the main implications of this…

1 How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?

2 To what degree should international markets be offered standardized service and warranty policies that do not differ significantly from market to market?

3 Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?

4 What are the requirements that must be met so that a commodity can effectively be transformed into a branded product?

5 Discuss the factors that need to be taken into account when making packaging decisions for international product lines.