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1 Construct an ethical case in favour of the flexible firm solution proposed by the director of marketing, explaining
which principles you draw on.
2 Devise an alternative, HRM-driven business and ethical case for maintaining the existing long-term relationship
with employees, customers and subcontractors.
3 Which stakeholder groups should take priority when push comes to shove? What duty, if any, does the
company owe to its employees and shareholders in a modern free-market society?
4 Design an up-to-date and realistic, ethical employment code of practice, consistent with your answers to the above questions, which can be issued by the personnel department to all employees and used for external public relations purposes. Begin with some general principles and then identify key areas of business and employee rights and responsibilities.